BRAND IDENTITY DESIGN PROCESS
BUSINESS GOALS AND BRAND PERSONALITY
It is vital to have some directives to begin creation of brand identity. We analyze your business, competitors, market, and customers. At this stage it will be a great help if you brief us about your business. Our practice shows that not all businesses are prepared for the creation of brand identity. The designer needs to identify the persona which business owner wants to present.
MOODBOARDS, MIND MAPPING, SKETCHING
At this stage, a brand designer sets the visual direction. You need to choose the best idea for your business. This helps you save time and resources because a designer will focus on one direction at the beginning. At the same time it is better for you to become more open-minded to designer’s ideas.
This stage a brand designer do logo design or logo redesign in many cases. There are many elements to focus on, such as typography, color palette, and supporting graphics. Based on the idea that you’ve decided on, we will create four or five versions. In this way, step by step, brand designers will create elements of brand identity.
DESIGN SYSTEM CREATION
When all the elements of brand identity are approved, we will join them into a harmonic and professional style.
At this stage a designer create corporate brand style for every item offered. It could be a website, social media, internet ads and billboards, business cards, apparel and company vehicles, product packaging, brochures, reports and flyers, email, or correspondence.