10 Dos and Don’ts for Marketing on Instagram

Social media is the place to be for all types of small businesses, new businesses, and start-ups. To put it another way, you should probably consider Instagram marketing.

Check out the 9 recommendations provided below to help you grow your brand’s presence on Instagram.

We’ve also included a shortlist of things to avoid on your journey to Instagram success. 

Instagram Marketing Dos

1. Establish your Instagram business account.

Instagram is all about images so you just need to switch to the business Instagram account for more specifications. What will you highlight on Instagram? The obvious options are what your company manufactures, what your store sells, and what your restaurant kitchen provides to customers tables.

Customer stories and behind-the-scenes looks into your office and staff are also beneficial, particularly if your offering is a service rather than a physical item. You don’t want to appear to be selling a product, so be imaginative.

 How do you go about doing that?

The solution is to post photos that are one-of-a-kind, full of personality, and eye-catching. Lifestyle photographs amplify the feelings associated with your brand, resulting in some brand image.

2. Post consistently on Instagram

Social media marketing strategy requires time and effort. Post on a regular basis to stay in front of your audience’s eyes and maintain growth. Begin with three postings per week and work your way up.

3. Use Instagram to its full capacity

Instagram began as a photo hosting service, but it has expanded into a powerhouse of compelling content solutions. Include Instagram stories, feed posts, Instagram Live, and advertising in your strategy to maximize Instagram’s potential.

 4. Use relevant hashtags

This could be hashtags for your brand, industry, or specific promotion Create a unique hashtag for your brand (and be sure it isn’t currently in use!). It might be anything as simple as your firm name, or it could be something a little more imaginative. Take advantage of industry-specific hashtags for Instagram marketing.

 5. Engage with others

The most important term in Instagram marketing is Like and comment on other people’s content. Participate in conversations, use hashtags, engage, and meet new friends.

  6. Instagram ads

Instagram is primarily a platform for people to share and search for things that interest them, such as fashion, music, travel, and food. Advertisers can use this valuable marketing strategy to target people based on their interests rather than merely demographics.    

Instagram Marketing Don’ts:

Now that you know what to do to be successful on Instagram, the rest of this section should be quite self-explanatory. These are the things you should NOT DO in your Instagram marketing and social media marketing efforts in general:

1. Post irrelevant content for the sake of engagement

Keep your content brand-centric or closely tied to your target audience’s interests (and followers). Context is essential, so even if you’re looking for a more engaging article to get people’s attention, remember to link it back to your brand’s mission.

2. Fail to create a social media marketing strategy

You must be clear about what you intend to achieve with your marketing activities. If you don’t, you’ll never know when you’ve succeeded, when you’ve failed, or when you need to rethink your strategy. This is when setting goals comes into play.

3. Use auto-commenters or follow bots

Generic auto comments are really frustrating, as is being followed repeatedly by the same individual. You’re not manipulating anyone; social media users are well-versed in these conversations. Moreover, You run the danger of coming across as spammy, which will discourage people from following you.


Instagram posting has actually become an art form in and of itself. It takes time and effort to figure out what truly works for your business, so have trust in yourself even if your account doesn’t take off straight away. However, if you want to quickly make a lasting impact on Instagram, then contact Zealth and we will take your brand to the heights.